Private equity that works, holistically
Expanding ecosystems Cultivating Growth Fulfilling Potential
Private equity that works, holistically
our strategy
We recognise the global economy is missing out on vast reservoirs of talent, innovation, market understanding and, most importantly, value, by underinvesting in women, foreign-born individuals and other underrepresented groups. Our strategy recognises this obvious yet still untapped potential and intends to capitalise on it, driving both financial returns and positive social impact. Read more here.
Letter from our founder
After decades of success in the institutional investment business development arena at the likes of Alliance Bernstein, Allianz and Deutsche, I began to notice something was awry. As I narrowed my focus, it became more and more apparent that there was a problem - and it was getting bigger and bigger whilst remaining unaddressed.
Barely 2% of private equity funding is committed to supporting the visions of women-led firms.
I turned my attention to this dramatic lack of:
- funding
- consulting & coaching support
- basic networking
- ecosystem creation and maintenance
amongst the 98% unfunded founders and their businesses - And so I began building connections and networks amongst these groups.
I started with brilliant female-founded firms - woefully underserved by both public and private financial services - and used my experience in the investment world to help with capital formation, strategy & networking, education and peer-to-peer support.
Over a few short years, we expanded to include other underrepresented leadership groups such as foreign-born, LGBTQIA+, and differently abled-led businesses all of whom represent the richness and nuance of our modern societies.
I’ve been building this ever-expanding ecosystem in allyship with all of these groups, and have now put together an investment team to aggregate the interest and existing momentum of potential investors into our first fund to better serve exactly these brilliant and underrepresented founders and their businesses.
This is the future of impact investment - no identity-based hand wringing or political smoke and mirrors - simply widening the pool to a stream, to a river and to a Waterfall. By expanding the diversity of both operators and markets, we continue to cultivate new growth in previously unimagined environments.
This is an opportunity to define future history - what legacy do you want to create?
If this resonates with you, I want to hear from you. Contact me here.
Let’s change the world for the better - together.
Lotta Westerberg
About Us
Lotta Westerberg
Lotta Westerberg
Lotta Westerberg
Chief Executive Officer
25+ years of business development and client relationship management experience.
Successful asset raising experience for multiple global institutional asset managers.
Extensive institutional experience managing clients and client service teams with responsibility across the Nordic region.
Track record of high level t
Chief Executive Officer
25+ years of business development and client relationship management experience.
Successful asset raising experience for multiple global institutional asset managers.
Extensive institutional experience managing clients and client service teams with responsibility across the Nordic region.
Track record of high level troubleshooting and problem solving for institutional clients.
John Granholm
Lotta Westerberg
Lotta Westerberg
Chair
30+ years of asset management and executive experience.
Extensive institutional experience working with management of global large-cap companies and sophisticated pension and endowment clients.
Demonstrated fundamental analyst and executive-whisperer/business leader.
Profound thinker, listener and advisor to founders, executives and change agents at all levels of leadership.
Joel Bravette
Lotta Westerberg
Joel Bravette
Chief Impact Officer
20+ years of entrepreneurial experience (leisure & hospitality, entertainment, multimedia).
Extensive institutional experience working with transnational NGOs, local governments, charities and foundations.
Established broadcaster and business coach with multiple professional networks across Americas, EMEA and APAC.